Every cuddle+kind doll is handmade, stitch by stitch with passion and pride in Peru. They are lovingly hand-knit, hand-loomed, embroidered and crocheted by artisans using knitting expertise that has been handed down for generations. We're delighted everyday by the skill and artistry of our knitters.

A tremendous amount of love goes into each handcrafted cuddle+kind doll. Every step in the process is carefully considered: from the unique, detailed designs to perfecting the on-trend colour selection and choosing the finest, natural cotton yarns. Every beautifully crafted cuddle+kind doll is knit with such a high level of quality and care, they’re suitable to be heirlooms handed down from one lucky baby to the next.

We are proud to support over 750 artisans with sustainable, equitable, fair trade employment. We ensure that rural working mothers have access to flexible hours and are paid fairly for their work. This allows our knitters to care for their families, plan for their futures and for many, it brings meaningful change to their lives.